EXPERIENTIAL MARKETING
Put the product in people's hands, in the right room, with the right team
We design, produce and staff brand experiences — activations, sampling, pop-ups and tours — and hand back a report showing exactly what happened.
SERVICES
What we produce
Engagements are scoped individually. Most clients take a combination of the services below rather than one in isolation.
Brand activations
Concept, build and run a physical space where people use the product instead of hearing about it — festivals, retail forecourts, campus events, conferences.
Mobile and multi-city tours
Routed activation tours with transport, permits, local crew, load-in and load-out schedules for every stop.
Product sampling programmes
Sampling plans with defined locations, quantities, staffing, compliance requirements and a count of who tried it and what they said.
Brand ambassador staffing
Recruiting, briefing and managing on-site teams, including the script, the dress standard and the conduct rules.
Pop-up retail and launch events
Short-run spaces for a launch or seasonal push: layout, fixtures, signage, staffing rota and point-of-sale setup.
Capture and reporting
Photo and video capture on site, plus a post-event report covering footfall, samples issued, leads captured and content delivered.
ENTREPRENEURSHIP IN ACTION
The people behind the experience
We bring an operator's perspective to every activation: clear objectives, disciplined production and the flexibility to solve problems in real time.
PROCESS
Five stages from brief to report
01
Brief
Audience, objective, budget, timeline and the one thing the event has to achieve.
02
Concept
Creative direction, footprint, layout sketch, staffing model and a costed proposal.
03
Production
Fabrication, permits, insurance, vendors, transport and the run-of-show document.
04
Delivery
Load-in, briefed staff on site, live management and content capture throughout.
05
Report
Numbers, photography, learnings and recommendations for the next activation.